✨Renée di Cherri ✨

Adobe Product Marketing

Drove Drawing & Painting at a category level across Photoshop, Illustrator, and Adobe Fresco for the product marketing arm of Adobe including:

  • Launch of Adobe Fresco 1.0 iPhone & iPad, and Windows
  • Art direction and final approval of hero assets for Adobe.com, App stores, social media, and channel marketing
  • Qualitative and quantitative positioning research working both alone and in tandem with vendors to hone audience & storytelling
  • Drove unique user research for targeting the nuances of the Japanese illustration market to understand usage motivations
  • Extensive App Store Optimization experience, A/B testing metadata for performance and optimal conversion
  • Bespoke Drawing & Painting positioning for each hero portfolio application’s audience – Photoshop, Illustrator, and Adobe Fresco
  • Audience definition, monetization plan, and balanced targeting that considered packaging with individual apps and entire category
  • Adobe MAX Drawing & Painting Track manager, rating of 4.7 out of 5, building diverse, holistic, and thorough art education for every level
  • In-person and online event deployment
    • Adobe MAX, ICON, MoCCAFest, New York Comic Con, LightBox Expo, SXSW
  • Partner Marketing maintaining relationships and joint activations with Apple, Wacom, Microsoft, Nvidia and Google
  • Conducted monthly Advisory Council meetings between Photoshop superusers and Product Managers for detailed feedback on features

• Scott Belsky Announcement

• The Verge

• Wired

Today at Apple Collaboration

Built and deployed strategy in tandem with Today at Apple editorial team, coordinating live events worldwide for in-store learning experiences, celebrating the launch of Adobe Fresco.

  • Sourced and scheduled influencers for classes worldwide with an eye on skill and style diversity
  • Worked with Today at Apple team for art direction of design assets, communications and marketing
  • Built Adobe Fresco micro-site to serve as marketing hub, with downloadable templates, remixable assets, and detailed tutorials for influencers, and Apple Store Employees

• Yiying Yu – Influencer blog post

• 9to5 Mac

• Macrumors

Professional & Educational Speaking

A confident, calm, and natural public speaker, media trained, and always prepared to ad-lib. Unique ability to present complicated topics clearly to diverse audiences, from Kid’s at Autodesk day to professional content for Linkedin Learning.