Drove Drawing & Painting at a category level across Photoshop, Illustrator, and Adobe Fresco for the product marketing arm of Adobe including:

  • Launch of Adobe Fresco 1.0 iPhone & iPad, and Windows

  • Art direction and final approval of hero assets for Adobe.com, App stores, social media, and channel marketing

  • Qualitative and quantitative positioning research working both alone and in tandem with vendors to hone audience & storytelling

  • Drove unique user research for targeting the nuances of the Japanese illustration market to understand usage motivations

  • Extensive App Store Optimization experience, A/B testing metadata for performance and optimal conversion

  • Bespoke Drawing & Painting positioning for each hero portfolio application’s audience - Photoshop, Illustrator, and Adobe Fresco

  • Audience definition, monetization plan, and balanced targeting that considered packaging with individual apps and entire category

  • Adobe MAX Drawing & Painting Track manager, rating of 4.7 out of 5, building diverse, holistic, and thorough art education for every level

  • In-person and online event deployment

    • Adobe MAX, ICON, MoCCAFest, New York Comic Con, LightBox Expo, SXSW

  • Partner Marketing maintaining relationships and joint activations with Apple, Wacom, Microsoft, Nvidia and Google

  • Conducted monthly Advisory Council meetings between Photoshop superusers and Product Managers for detailed feedback on features

Press:

Sample of positioning document for portfolio

Adobe Product Marketing

image of Adobe Fresco webpage
Adobe Fresco App Store Screenshots

Today at Apple Launch Collaboration

Yiying Lu gives her Adobe Fresco talk at the Union Square Apple Store

Built and deployed strategy in tandem with Today at Apple team, coordinating live events worldwide for in-store learning experiences, celebrating the launch of Adobe Fresco.

  • Sourced and scheduled influencers for classes worldwide with an eye on skill and style diversity

  • Worked with Today at Apple team for art direction of design assets, communications and marketing

  • Built Adobe Fresco micro-site to serve as marketing hub, with downloadable templates, remixable assets, and detailed tutorials for influencers, and Apple Store Employees

Press:

Microsite for training new influencers on Adobe Fresco

Professional & Educational Speaking

Renee smiles as she addresses her Adobe Live host , from a screenshot of a Youtube recording

A confident, calm, and natural public speaker, media trained, and always prepared to ad-lib. Unique ability to present complicated topics clearly to diverse audiences, from Kid’s at Autodesk day to professional content for Linkedin Learning.

A screenshot from an Instagram Story by Vicky Vo showing Renée setting up her class at Adobe MAX 2023