Drove Drawing & Painting at a category level across Photoshop, Illustrator, and Adobe Fresco for the product marketing arm of Adobe including:
Launch of Adobe Fresco 1.0 iPhone & iPad, and Windows
Art direction and final approval of hero assets for Adobe.com, App stores, social media, and channel marketing
Qualitative and quantitative positioning research working both alone and in tandem with vendors to hone audience & storytelling
Drove unique user research for targeting the nuances of the Japanese illustration market to understand usage motivations
Extensive App Store Optimization experience, A/B testing metadata for performance and optimal conversion
Bespoke Drawing & Painting positioning for each hero portfolio application’s audience - Photoshop, Illustrator, and Adobe Fresco
Audience definition, monetization plan, and balanced targeting that considered packaging with individual apps and entire category
Adobe MAX Drawing & Painting Track manager, rating of 4.7 out of 5, building diverse, holistic, and thorough art education for every level
In-person and online event deployment
Adobe MAX, ICON, MoCCAFest, New York Comic Con, LightBox Expo, SXSW
Partner Marketing maintaining relationships and joint activations with Apple, Wacom, Microsoft, Nvidia and Google
Conducted monthly Advisory Council meetings between Photoshop superusers and Product Managers for detailed feedback on features
Press:
Adobe Product Marketing
Today at Apple Launch Collaboration
Built and deployed strategy in tandem with Today at Apple team, coordinating live events worldwide for in-store learning experiences, celebrating the launch of Adobe Fresco.
Sourced and scheduled influencers for classes worldwide with an eye on skill and style diversity
Worked with Today at Apple team for art direction of design assets, communications and marketing
Built Adobe Fresco micro-site to serve as marketing hub, with downloadable templates, remixable assets, and detailed tutorials for influencers, and Apple Store Employees
Press:
Professional & Educational Speaking
A confident, calm, and natural public speaker, media trained, and always prepared to ad-lib. Unique ability to present complicated topics clearly to diverse audiences, from Kid’s at Autodesk day to professional content for Linkedin Learning.
Autodesk University 2013 & 2014
SketchBook New Feature Overview
SketchBook Brush Creation
NYCC 2015 & 2016
Autodesk SketchBook Livestream host
Adobe Live 2017 – 2024
LightBox Expo 2020 - 2024
Panel Moderator
Adobe MAX 2021
SXSW 2021
Adobe MAX 2023 & 2024
Painting in Adobe Fresco